Facebook for Business – Get more from your Facebook Page

Facebook for Business – Get more from your Facebook Page

Facebook has changed a lot over the past few years. Lots of new features have been added and powerful new advertising options allow marketers to target and engage new and existing customers in ways they could never do before. Here are a few ideas to help you manage...
Social Media – 5 Business Benefits of Using Twitter

Social Media – 5 Business Benefits of Using Twitter

As a business owner you may be wondering what Twitter is all about? What can it possibly do for your business? By being active – and creative – on Twitter, you can make a positive difference to your business. Twitter can be a great tool for customer engagement,...
Social Media Marketing – Some Useful Facts & Figures

Social Media Marketing – Some Useful Facts & Figures

In this latest blog post I will share with you some facts and figures around Social Media Marketing, based on some great research and articles that I have recently come across. Ever wonder which social media network drives the most referrals to websites? Which network...
Social Media Policy – Key Factors to Consider

Social Media Policy – Key Factors to Consider

In this post we will look at the most important factors you need to consider when developing a social media policy for your business. 1. Have a social media strategy. How is social media going to be used for your business? Brand/Product promotion Customer service Lead...

Social Media Policy – What it is and why you need one?

“We’re tweeting live from HR where we’re all being fired! Exciting!!” Just one of the tweets to HMV’s 63,000 followers from an HMV employee, angry at the redundancies being carried out last year in the company.  Seven further messages were posted before the company...

3 Businesses using Social Media Successfully

Many small business owners are unsure or confused as to how social media can be used effectively to engage with their online audience, promote their brand etc.  They think that it takes inordinate amounts of time and effort, or maybe it’s not suited to...